September 12, 2011
Joe is the President of CMH (Canadian Mountain Holidays), the world’s largest Heli-skiing and Heli-hiking company. Building from entrepreneurial roots, Joe has spent two decades shaping global business strategies for some of the world’s leading brands. He has played leadership roles at NIKE, adidas, and The North Face. He has also worked in private equity with various start-up companies. The sum of Joe’s diverse experiences has afforded him a 360-degree perspective on business, and more specifically, the challenges of brand development in an increasingly crowded and competitive world.