Hello, Earthrise…Farewell, PEAC!
October 24, 2012
Today, the Pacific Environmental Advocacy Center (PEAC)
at Lewis & Clark Law School has a new name.
9/18/12 - Sixteen years ago, Professors Craig Johnston and Dan Rohlf established an environmental legal clinic at Lewis & Clark Law School called the Pacific Environmental Advocacy Center (PEAC) that evolved from their years of experience mentoring law students. Today, with a staff of nine, the clinic provides free and reduced rate legal services for nonprofit conservation organizations, ranging from local grassroots groups such as Neighbors for Clean Air to national groups such as the Sierra Club. Since 1996, we have given hands-on, real world training to more than 200 law students, many of whom have gone on to work for conservation organizations, and assisted nearly 70 non-profit organizations in approximately 200 legal matters.
Over the years, we have been the lead law firm in significant, precedent-setting environmental cases. Our reputation for quality pro bono legal representation has spread beyond the Pacific Northwest; we now have a branch office in Massachusetts and current cases in more than a dozen states across the country. Our combination of national-level legal work and real-world education is a proven, positive force for environmental protection and preservation. Thanks to our historic successes and new national outlook, we have reached the next stage of evolution. Starting today, we have a new name to reflect our growth and reach: Earthrise Law Center.
Our mission remains the same:
To protect and preserve the environment by providing expert, free or reduced rate legal services to conservation groups and to train the next generation of environmental advocates.
The first image ever recorded of Earth from space is called “Earthrise.” Shot in 1968 from Apollo 8, this photograph of the planet rising from behind the lunar horizon shaped the course of the environmental movement, by revealing Earth as the fragile and finite planet that it is, a home in need of care and worthy of protecting. In Carl Sagan’s words, “the Earth is where we make our stand.” At Earthrise, we make those ideals a reality through our teaching and advocacy.
Weights&Pulleys is James Selman & Matt Stein. They are also a creative branding studio in Portland, Oregon. We thank them for our new logo, our new voice & our new found inspiration - EARTHRISE.
In alchemy, EARTH is symbolized by an upside-down triangle with a horizontal line across the top. You’ll see this image in our new name. It also echoes the shape of the window through which the photograph was taken, as seen in this image of Buzz Aldrin on Apollo 11 (Photo credit: NASA).