Writing content

Successful web sites provide or give the perception of providing fresh, interesting content. Some groups have many activities, events and announcements and thus provide a must-click destination for their group’s audience. Other groups may have only a few events a year or may have a larger, more dynamic website off the L&C grid.

A must read: How to write for the web

Simple ways to keep your website content fresh

• If you can’t update often, let the News do it for you by harnessing any RSS feed from the web
• Create photo galleries of members, events
• Interact with your users through forms or comments
• Share your content with other student groups, Twitter and Facebook